BarkleyOKRP

When Barkley merged with OKRP in 2024, we had the opportunity to build something new from the combined culture of both groups. Beyond the word mark, we set out to craft a system that captured the energy of this moment in time.

At the executional level, this took the form of new language, color and typography. But at a higher level, it meant positioning ourselves in the marketplace as Big Indie — an articulation of the overlap between a) the scale and service offering of large holding companies, and b) the creative potency of boutique agencies.

This exercise also helped facilitate a more formal declaration of BarkleyOKRP’s creative ethos:

Honest, Audacious, A little off.