Spira Care

We worked with Blue Cross and Blue Shield of Kansas City to help launch an entirely new healthcare brand. It’s called Spira Care, and it’s unlike any other plan in the category.

We wanted the logo, design system and clinic environment to reflect the unique qualities of the Spira Care experience. And with a core brand ethos of Healthcare is a Place, not a Plan, it was paramount that we nailed the physical space.

Every detail – from the locally commissioned artwork in the lobby to the fabrics and patterns on the furniture – was thoughtfully applied.