Personal Venn

Barkley Business Cards

We wanted to give every Barkley partner a platform to express what makes them unique – right on the back of their business card. And because the Venn diagram is a ubiquitous fixture of our day-to-day business, we decided it would make an ideal format. Partners are asked to provide two unique personal traits that converge in making them who they are.

The new cards are instant conversation starters during the typical “card swap” ritual at social ice-breakers and new client meetings.


  • Paul Corrigan, designer