Spira Care

Brand ID / Environmental Design

We worked with Blue Cross and Blue Shield of Kansas City to help launch an entirely new healthcare brand. It’s called Spira Care, and it’s unlike any other plan in the category.

We wanted the logo, design system and clinic environment to reflect the unique qualities of the Spira Care experience. Every detail – from the locally commissioned artwork in the lobby to the fabrics and patterns on the furniture – was thoughtfully applied.

The scope of our involvement included:

– Naming Strategy
– Logo + Design System
– Environmental Design
– Wayfinding System
– Signage System
– Collateral Design
– Illustration


  • Paul Corrigan, design direction
  • Cady Beansmith, experience design direction
  • Anthony Schmiedeler, experience design
  • Casey Kovich, brand design
  • Cara Berberet, design, illustration
  • Helix Architecture + Design, interior design