Scratch

Book Design

Scratch is a how-to guide for building potent modern brands.

Part workbook and part inspiration, it includes a deep-dive introduction into what it means to be a modern brand — followed by five intensive exercises with dedicated workshop sections for readers to explore the merits and opportunities of their own brand.

All photos in Scratch are sourced from real Instagram content creators, along with original handmade doodles and quotes from industry culture-makers.

Credits

  • Tim Galles, author
  • Paul Corrigan, designer, co-author
  • Jen Mazi, co-author
  • Dave Gutting, co-author