What Endures

Ball brand book

Ball is a 125-year-old brand that is created anew every day by canners, crafters and DIYers worldwide. This brand book is designed to celebrate those enduring qualities that have kept the brand fresh and vibrant – and the enduring moments that are created when people share their own creations in Ball jars.

These pages contain stories, anecdotes, recipes and ideas that give texture to the Ball brand story. One page is even printed on perforated carrot seed paper, with an invitation for readers to tear a piece out and plant it for themselves.


  • Paul Corrigan, creative & design direction / art direction / copywriting
  • Katie Curtis, layout