CTRL your career

Dice Identity

Dice is a career placement and recruitment service for computer engineering and digital development professionals. As such, it caters to a very specific kind of talent – and those firms looking to attract it.

In an effort to modernize the brand, we developed a number of speculative design directions. This is one of them.

It uses the keyboard icon for the Control key (an upward-facing arrow) as a metaphor for taking control of one’s own career and upward mobility.


  • Paul Corrigan, designer